AI Systems for Scalable Prospecting and Personalised Outreach
Our marketing automation solutions are built to help agencies scale pipeline creation without sacrificing message quality. By combining structured lead ingestion, automated enrichment, and AI-written hyperpersonalised sequences, Xerovi eliminates the manual burden of list-building and outreach preparation—turning prospecting into a repeatable system.
For this project, we partnered with Global Search Marketing UK, a Birmingham-based marketing agency, to build an end-to-end lead generation and cold email preparation engine. The objective was clear: enable the team to generate verified leads at scale, enrich each prospect with recent signals, and produce compliant personalised email sequences—without relying on spreadsheets, manual research, or copy-paste workflows.
The result was a unified system that transforms a simple target description (industry, location, job titles, employee size, keywords) into enriched, verified leads, then generates a three-step hyperpersonalised email sequence aligned to each prospect’s context—ready for controlled sending and tracking.
This wasn’t just email automation — it was a scalable outbound operating system.
Project requirement
Global Search Marketing UK required a lead pipeline that could reliably generate qualified prospects and prepare outreach copy at scale. Their team faced recurring friction across the outbound process: time spent building search filters, exporting contacts, cleaning inconsistent fields, verifying emails, researching each company manually, and writing personalised messaging that didn’t feel templated. As volume increased, quality dropped—and outreach became inconsistent across team members.
- Convert a simple “target audience description” into structured lead searches
- Collect and filter leads with verified emails and complete contact details
- Centralize leads in a structured database for tracking and segmentation
- Enrich each prospect with recent public signals (profile details and recent posts)
- Generate a multi-step email sequence with true 1:1 personalisation
- Include opt-out handling and compliance tracking
- Support controlled sending schedules with time-zone awareness
- Follow up wiht cold leads based on company tone and marketin strategy
System Architecture
The system was deployed as a multi-layer automation framework designed for scale, accuracy, and outreach safety.
The Lead Intake Layer captures targeting inputs via a structured form (industry, keywords, company size, job roles, region). This ensures the outbound team can request lead batches without technical setup.
The Search & Collection Layer converts targeting inputs into structured lead searches and scrapes prospect records at scale. Leads are filtered to retain only records with valid names and verified email status, reducing bounce risk and improving deliverability.
The Data Layer standardizes and stores leads inside centralized spreadsheets, capturing key attributes such as industry, company, seniority, website, phone, and LinkedIn URL. This creates a single source of truth for enrichment, outreach status, and reporting.
The Enrichment & Intelligence Layer pulls additional context per lead, including recent LinkedIn activity and company research signals from online sources. This is used to generate “proof-based” personalisation that feels genuinely written for that person.
The Email Generation Layer produces a 3-email sequence, written in a consistent tone and structure. Each sequence is based on the enriched context and includes role-specific pain points, relevant offers, and clear CTAs—without sounding generic.
The Compliance Layer generates unique opt-out tokens per lead and processes unsubscribe requests, updating opt-out status in the lead database and preventing further outreach.
The Sending Layer supports scheduled batches, sender rotation, time-zone grouping, and controlled pacing between sends—helping protect inbox reputation and ensuring messages land during working hours.
Key Functional Capabilities
The system transforms targeting instructions into structured lead lists with verified contact details. It enriches each prospect with context signals and produces hyperpersonalised email sequences that reference relevant proof-points.
It also centralizes outbound operations by tracking lead status (analysed, sent, replied, opted out), enforcing opt-out handling, and controlling send pacing. Internally, this reduces manual work while improving outreach consistency and deliverability safety.
Business Impact
After deployment, Global Search Marketing UK achieved measurable outbound improvements:
Prospecting Time Reduction: Lead sourcing and filtering shifted from hours of manual work to a repeatable intake-to-output process.
Higher Personalisation Quality: Outreach copy was generated using real context signals, reducing “template feel” and improving relevance.
Improved Operational Consistency: The entire outreach workflow became standardized—same data fields, same status tracking, same sequence structure.
Deliverability Risk Reduction: Verified-email filtering, controlled send pacing, and opt-out enforcement reduced bounce complaints and improved campaign hygiene.
Pipeline Scalability: The agency could now run multiple outbound experiments in parallel (by industry, region, job role) without multiplying headcount.
Risk & Compliance Management
The system was built with compliance and reputation protection in mind:
Opt-out handling is enforced via unique tokens tied to each lead record.
Outreach tracking fields ensure suppression rules (opted out / replied) are respected.
Verified-email filtering reduces bounce risk and protects sender reputation.
Sending is scheduled in controlled batches with pacing and time-zone logic to avoid sudden volume spikes.
This keeps outreach scalable while maintaining responsible communication practices.
Scalability & Future Roadmap
The platform is modular and designed for expansion.
Future enhancements include:
• CRM sync for lifecycle stages and deal attribution
• automatic reply detection and response categorisation
• A/B testing framework for subject lines and hooks
• segmentation dashboards by industry, seniority, and conversion rate
• intent scoring based on engagement signals
The engine is built to support continuous outbound experimentation while keeping the process consistent and compliant.
Conclusion
This system is not a simple lead scraper or a generic email generator.
It is a structured outbound growth layer that turns targeting inputs into verified leads, enriches each prospect with real context, and produces hyperpersonalised sequences with compliance controls—allowing Global Search Marketing UK to scale outreach without sacrificing quality.